Privacy Policy
Effective date: September 28, 2026
American Roll Shutter & Awning Company d/b/a Marygrove Awning Company and d/b/a MaxShade Awnings (“Marygrove,” “we,” “us”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use and disclose it, and the choices and rights you have. It applies to information we collect through https://marygrove.com (the “Site”) and offline, for example when you call us, meet with a design consultant, or buy from us. It does not cover websites or services we do not own or control.
Quick links: Your Privacy Choices · Your privacy rights · California privacy rights · Notice of Financial Incentive · Contact us
Information We Collect
Information you give us. When you request an estimate, schedule an appointment, call or chat with us, buy from us, join our referral program, enter a giveaway or game, or sign up for messages, we collect information such as your name, email address, phone number, and home or business address. We also collect details about your project, your appointment, your purchase and warranty, and any messages you send us. We record phone calls with us. If you buy or apply for financing, we collect the payment and financing information needed to complete the transaction.
Information collected automatically. When you use the Site, we and our partners automatically collect information about your device and your visit. That includes your IP address and the approximate location it indicates, browser and device type, the pages you view, the links and buttons you click, how you scroll and interact with pages, the website or ad that brought you here, and ad click identifiers. We collect it through cookies, pixels and similar technologies, which are described below.
Information from others. We may receive information from the friend who referred you, from our financing and installation partners, from companies that verify the contact information entered on our forms, and from advertising and analytics partners.
We do not knowingly collect “sensitive” personal information as defined by state privacy laws, such as precise geolocation, health, or biometric information. The exception is financial account information that you give us so we can process a payment or financing application.
How We Use Information
- To respond to your requests, schedule consultations, and provide, install, service and warranty our products;
- To process payments, financing, returns and cancellations;
- To communicate with you, including appointment reminders and, where you have agreed, marketing by email, phone or text;
- To record calls for quality, training and record-keeping;
- To run our referral program, giveaways and games, including delivering rewards and prizes;
- To operate, secure and improve the Site, including verifying form submissions and preventing spam and fraud;
- To understand how the Site is used and to measure and improve our advertising;
- To show you relevant advertising on other websites and apps, subject to your choices below;
- To comply with the law and protect our rights and the rights of others.
Cookies, Pixels and Similar Technologies
We use cookies, pixels, tags, session replay and similar technologies, some of them provided by third parties. Those third parties may collect information about your activity on the Site and across other websites over time.
| Category | What it does | Providers |
|---|---|---|
| Strictly necessary | Remembering your privacy choices (mg_consent, up to 13 months); security; form and scheduling features | Marygrove |
| Campaign attribution | Remembering the campaign, link or ad that brought you to the Site so we can attribute your inquiry (mg_tracking, up to 90 days). Ad click identifiers are removed from our forms if you have not allowed Advertising. | Marygrove |
| Analytics | Measuring how the Site is used. Session replay records clicks, scrolling and page interactions. Call tracking shows a tracking phone number so we can tell which page or ad led to a call. (_ga, _gid, _clck, _clsk, calltrk_*) | Google Analytics, Microsoft Clarity, CallRail |
| Advertising | Measuring our ads and showing you relevant ads on other sites and apps, based on your activity over time and across sites. Includes matching your IP address to a postal address so we can send you mail. (_gcl_au, _fbp, _uetsid, _uetvid, _ttp, _rdt_uuid, _pin_unauth, and similar) | Google Ads, Meta (Facebook/Instagram), Microsoft Advertising, TikTok, Pinterest, Reddit, Nextdoor, Spotify, AppLovin, OpenAI, MNTN, PostcardMania, SharpSpring, ClickMagick |
| Functional | Live chat and the referral program | LiveChat, ReferralHero |
Your choices. Use Your Privacy Choices at the bottom of any page to allow or refuse Analytics, Advertising and Functional technologies. If you visit from California, these technologies stay off until you allow them. You can also block or delete cookies in your browser settings, or use the Network Advertising Initiative and Digital Advertising Alliance opt-out tools. Blocking cookies may affect how parts of the Site work.
Global Privacy Control. We treat a Global Privacy Control (GPC) signal from your browser as a request to opt out of the sale or sharing of your personal information and of targeted advertising. When we detect one, advertising technologies stay off for that browser, and “Your Privacy Choices” shows Opt-Out Request Honored. For visitors from California, a GPC signal also keeps analytics and functional technologies off unless you choose to allow them.
Do Not Track. Our Site does not respond to browser “Do Not Track” signals, because there is no common standard for them. We do honor Global Privacy Control, as described above.
Choices are saved per browser and device. If you clear your cookies or use a different browser or device, you will need to make them again.
How We Disclose Information
We do not sell personal information for money. We disclose personal information to:
- Service providers who work for us under contract: website hosting, CRM and scheduling, form verification and spam prevention, address suggestions, email and text messaging, call tracking, live chat, referral-program and reward delivery, payment and financing, installation partners, and analytics.
- Advertising partners listed in the table above, through the advertising technologies on our Site. We also send a secured (hashed) version of the email addresses and phone numbers of leads and customers, with lead or sale details, to Google, Microsoft and Meta, to measure whether our ads led to an inquiry or a sale. Some state laws may treat these disclosures as a “sale,” “sharing,” or targeted advertising. You can opt out as described below.
- Legal and safety recipients, when required by law or needed to protect our rights, our customers, or others.
- A buyer or successor, as part of a merger, acquisition or sale of all or part of our business.
- Anyone else you direct us to, or with your consent.
Text Messages (SMS)
If you opt in to receive text messages from us, we use your phone number to send you:
- Marketing messages: promotional offers, discounts, and updates about our products and services.
- Transactional messages: appointment, order and service updates related to your purchase.
You can opt in on our Site, during a purchase, or by texting a designated keyword to our shortcode (details are provided when you opt in). Message and data rates may apply, and message frequency varies. You can opt out at any time by replying STOP to any message, or by contacting us at info@marygrove.com. We will not send you text messages without your consent. Text-messaging opt-in data and consent are not shared with any third parties. For more information, see our mobile terms of service.
Your Privacy Rights
Choices for everyone. You can unsubscribe from marketing emails using the link in any email, stop texts by replying STOP, ask us not to call you, and manage cookies and advertising technologies through Your Privacy Choices.
State privacy rights. Depending on where you live, including California, Connecticut, Maryland, New Hampshire, New Jersey, Rhode Island, Tennessee, Texas and other states with consumer privacy laws, you may have the right to:
- confirm whether we process your personal information, and access it;
- get a copy in a portable format;
- correct inaccurate personal information;
- delete personal information, subject to legal exceptions (for example, records of a completed sale or an active warranty);
- opt out of the sale or sharing of your personal information, of targeted advertising, and of profiling that produces legal or similarly significant effects (we do not engage in that kind of profiling);
- where your state allows, get a list of the categories of third parties we have disclosed your information to;
- not be discriminated against for exercising these rights.
How to make a request. Call us toll-free at 1-800-442-9646, or email info@marygrove.com with the subject line “Privacy Request.” To opt out of the sale or sharing of your information or of targeted advertising, you can also use Your Privacy Choices or turn on Global Privacy Control in your browser. We will confirm receipt of your request and respond within the time your state’s law requires, generally 45 days. If we need more time, as the law allows, we will tell you.
Verification and authorized agents. To protect you, we verify requests to access, correct or delete information. We do this by matching details you give us, such as your name, phone number, and the address where we did your project, against our records. Opt-out requests do not need verification. You may use an authorized agent to make a request for you. We may ask the agent for your signed permission, and ask you to confirm your identity directly with us.
Appeals. If we decline your request, you can appeal by replying to our decision, or by emailing info@marygrove.com with the subject line “Privacy Appeal.” We will respond to your appeal in writing within the time your state’s law requires, generally 45 to 60 days. If you are not satisfied with the outcome, you may contact your state Attorney General.
California Privacy Rights
This section applies to California residents and supplements the rest of this Policy. It is provided under the California Consumer Privacy Act, as amended (“CCPA”), and the California Online Privacy Protection Act.
Categories of personal information. In the past 12 months we have collected the categories below, from the sources and for the purposes described above, and disclosed each category to service providers for business purposes. “Sold or shared” means disclosed to advertising partners, including for cross-context behavioral advertising.
| Category | Examples | Sold or shared? |
|---|---|---|
| Identifiers | Name, postal address, email address, phone number, IP address, cookie and device identifiers, ad click identifiers | Yes, with advertising partners (for California visitors, website data only with your consent) |
| Customer records (Cal. Civ. Code §1798.80(e)) | Name, address, phone, and payment or financing information | No |
| Commercial information | Products and services you asked about, quotes, appointments, purchases | Yes: hashed lead and sale records sent for ad measurement, as described above |
| Internet or other electronic network activity | Pages viewed, clicks, session recordings, chat messages, referring page | Yes, with advertising partners (for California visitors, only with your consent) |
| Geolocation data | Approximate location from your IP address or ZIP code (not precise geolocation) | Yes, with advertising partners as part of website activity |
| Audio and electronic information | Call recordings and call records; chat transcripts | No |
| Professional or employment information | Information in job applications | No |
| Inferences | Likely interest in our products, drawn from the information above | Yes, with advertising partners |
| Sensitive personal information | Financial account information you provide to pay or apply for financing | No |
Your California rights. You have the rights listed under “Your Privacy Rights”: to know and access, delete, and correct your personal information, to opt out of its sale or sharing, and not to be discriminated against for exercising these rights. We use sensitive personal information only for purposes the CCPA permits, such as completing a transaction you request, so the right to limit its use does not apply. We do not knowingly sell or share the personal information of consumers under 16.
Opt-in on our Site. If you visit from California, analytics, advertising, session-replay, chat and call-tracking technologies do not load until you allow them in the consent banner or in Your Privacy Choices. You can change your choice at any time. A Global Privacy Control signal is honored as a request to opt out.
Shine the Light. Apart from the advertising disclosures described in this Policy, which you can opt out of, we do not disclose personal information to third parties for their own direct marketing purposes.
Notice of Financial Incentive
Some of our programs give you rewards, prize entries or discounts, and involve us collecting personal information from you. Under California law these may be “financial incentives.” You do not have to join any of them to buy from us or to get a free consultation.
Referral Program. When a friend books a consultation through your personal referral link, they get $100 off their awning. Once their project is complete, you earn $100 for each of your first two referrals and $200 for each one after that, paid by Visa or gift card through Tremendous. The program uses your name, email address and phone number, activity on your referral link, and your friend’s contact and project information once they book. It is operated for us by ReferralHero. You join by signing up on our Referral Program page and checking the consent box.
Giveaways and games. Promotions such as the BackYardle daily word game and National Awning Week give entries or points toward prize drawings, as described in each promotion’s official rules. No purchase is necessary. They use your name and email address (and your phone number for promotions that use a ReferralHero sign-up), your results, points, social shares and referrals, and your agreement to receive emails about the promotion. You join by entering on the promotion’s page and checking the consent box.
How to withdraw. You can leave any program at any time. Use the unsubscribe link in a program email, call 1-800-442-9646, or email info@marygrove.com with the subject line “Leave Program.” Rewards and entries earned before you withdraw are still honored under the program terms.
Why the incentive is reasonably related to the value of your data. We do not sell the information collected through these programs. We estimate its value to us as roughly what we spend on the incentive. For the Referral Program, that is $200 to $300 per completed referral: the $100 to $200 reward plus the $100 discount. No reward is paid unless the referral completes a project. For giveaways and games, it is the total retail value of the prizes divided by the number of participants, which has been about $2 per participant.
How Long We Keep Information
We keep personal information only as long as we need it for the purposes described in this Policy. Customer, contract and warranty records are kept for as long as your products are under warranty and as long as needed for tax, accounting and legal requirements. Inquiries that do not lead to a purchase are kept as long as reasonably useful for following up with you, unless you ask us to delete them. Records of privacy requests are kept for at least 24 months, as the law requires. Information collected by analytics and advertising partners is kept according to their retention settings. When information is no longer needed, we delete or de-identify it.
Security
We use reasonable administrative, technical and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Children's Privacy
The Site is intended for adults and is not directed to children. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.
Other Websites and Social Media
The Site may link to other websites, and we have pages on social media platforms. Their privacy practices are governed by their own policies, not this one.
Changes to This Policy
We may update this Policy from time to time. When we do, we will change the effective date at the top of this page. If a change is material, we will provide additional notice as the law requires.
Contact Us
American Roll Shutter & Awning Company d/b/a Marygrove Awning Company and d/b/a MaxShade Awnings
12700 Merriman Rd
Livonia, MI 48150
Email: info@marygrove.com
Toll-free: 1-800-442-9646
Phone: 734-250-9069
Dispute resolution. We are committed to resolving questions about this Policy quickly. Contact us and our customer service team will respond and promptly correct any errors.
Order Cancellation Policy
BUYERS MAY CANCEL TRANSACTIONS AT ANY TIME PRIOR TO MIDNIGHT OF THE THIRD BUSINESS DAY AFTER THE DATE OF THE TRANSACTION.
Return Policy
We at Marygrove Awning Company hope every product you purchase meets or exceeds your expectations, but fully understand that is not always possible. We will gladly accept all new returns with original packaging within 30 days of delivery. Items received damaged must be reported and returned within 30 days as well. Instructions and policy criteria below apply to ALL RETURNS, including defective items, and items that may have been damaged during shipping.
